CSR: Innovative way by BSNL

BPL citizens in Rajasthan were distributed with mobile phones from BSNL. It seems to be a part of CSR activity of the organization. The people came in hope of getting some free grains instead they got cell phones. People were totally blank about what they are going to do with the handsets. Do we expect BPL people, who cannot afford for grains to pay for their cell bills and use them? They don't even know how to operate the handsets. And on TV, some of the politicians are praising the initiative.

Or if you look from another angle, those people can go and sell the handsets in 100 rs or so and at least buy some kilo of grains from the market or whatever they want to feed their stomach. So in the whole process, so many people will get benefited like: The shop keeper who will sell the grains, the local chindi chor shops who will buy the handsets from the people at the throw away price, the cell phone industry (Olive was the brand of cell phone I guess) who provided the handsets to BSNL, BSNL will also make some money out of very few people who are actually going to use its service and finally our TV channels who got a hot hot topic to show it on their channels... Hmmm... it seems to be a well thought out process by BSNL.